Cookie Policy
Last updated: February 2026
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1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their site is used.
Similar technologies include Local Storage, which allows websites to store data locally within your browser. Like cookies, this data persists across browser sessions.
2. How We Use Cookies
30M Limited ("we", "our", or "us") uses cookies and similar technologies on www.30m.com to:
- Remember your cookie consent preferences
- Understand how visitors use our website (with your consent)
- Improve our website based on usage patterns
Important: We only set analytics cookies if you click "Accept" on our cookie consent banner. If you click "Reject" or do not interact with the banner, only essential storage will be used.
3. Types of Cookies and Storage We Use
Strictly Necessary (Essential)
These are essential for the website to function and cannot be switched off. They are usually only set in response to actions made by you, such as setting your privacy preferences.
| Name | Type | Purpose | Duration |
|---|---|---|---|
| cookie-consent | Local Storage | Remembers your cookie consent choice (accepted/rejected) | Persistent (until cleared) |
Legal Basis: Strictly necessary storage does not require consent under the Privacy and Electronic Communications Regulations (PECR) as it is essential for providing the service you have requested.
Analytics Cookies (Google Analytics 4)
We use Google Analytics to understand how visitors interact with our website. These cookies are only set if you consent by clicking "Accept" on our cookie banner. They collect information in a pseudonymised form.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Distinguishes unique users by assigning a randomly generated ID | 2 years | |
| _ga_* | Maintains session state and identifies which pages are visited | 2 years | |
| _gid | Distinguishes users for analytics purposes | 24 hours | |
| _gat | Throttles request rate to limit data collection on high traffic sites | 1 minute |
Legal Basis: Consent. Analytics cookies are only set after you click "Accept" on our cookie banner.
What Analytics Data Is Collected
When you consent to analytics cookies, Google Analytics collects:
- Number of visitors to our website
- Pages visited and time spent on each page
- How visitors arrived at our website (e.g., search engine, direct link, social media)
- General geographic location (country/city level, not precise location)
- Device type, operating system, and browser
- Screen resolution and viewport size
This data helps us understand which content is most useful and how to improve the user experience. We do not use this data to identify individuals.
4. Your Cookie Choices
Using Our Cookie Banner
When you first visit our website, you will see a cookie consent banner in the bottom-right corner. You can:
- Accept: Analytics cookies will be set, and Google Analytics will track your visit
- Reject: Only essential storage will be used (to remember your rejection)
Changing Your Mind
You can change your cookie preferences at any time using the Cookie Preferences panel at the top of this page. This allows you to:
- See your current preference status
- Accept analytics cookies if you previously rejected them
- Reject and delete analytics cookies if you previously accepted them
- Reset your preference to see the cookie banner again
Withdrawing consent is as easy as giving it - just click the appropriate button above.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can usually find these in the "Options", "Preferences", or "Settings" menu. Here are links to cookie management instructions for common browsers:
Google Analytics Opt-Out
You can also opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.
Please note: Blocking all cookies through your browser may affect the functionality of this and other websites. Some features may not work as expected.
5. Third-Party Cookies
We use Google Analytics, which is provided by Google LLC. When you consent to analytics cookies, Google may set cookies on your device. Google is a data processor acting on our instructions.
For more information about how Google uses data:
6. Do Not Track
Some browsers have a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing is not tracked. Our website responds to DNT signals by not loading analytics cookies if DNT is enabled, even before you interact with our cookie banner.
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes:
- We will update the "Last updated" date at the top of this page
- For significant changes affecting your choices, we may reset your cookie preferences and show the banner again
We encourage you to review this policy periodically.
8. Further Information
For more information about cookies and how to manage them, visit:
- aboutcookies.org - Comprehensive information about cookies
- youronlinechoices.com - Guide to online behavioural advertising
- ICO guidance on cookies
9. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Data Protection Contact: Paul Humphreys
Email: privacy@30m.com
Address: Office 3, St Ann's House, 111 Guildford Road, Lightwater, Surrey, England, GU18 5RA
Related Policies
Please also review our other policies which govern your use of our website:
- Privacy Policy - How we collect, use, and protect your personal data
- Terms & Conditions - Terms governing your use of our website